东方光大集团
Chairman’s Address
Philosophy
Group Introduction
Certificates and Honors
 
Group Introduction
     Bright East Group is a transnational enterprise group with the business of investment, high technology, culture and environmental construction. Bright East Group consists of Bright East Installation Engineering Group, Ltd., Bright East Water Arts, Ltd. (U.S.A.), Zhi Cheng Jin Yuan Real Estate Development Co., Ltd., Dong Fang Xiu Ya Real Estate Co., Xiu Ya Investment Co., Ltd. and Beijing Zhong Shi Bright East Advertising Co. These companies form the basis of Bright East Group pluralistic development strategy.
 
     The major business of Bright East Group is large-size musical fountain projects, and its technology and annual turnover is ranked the first place in the world. Bright East Group corporate culture is “ brave, scientific; united, practical; high- efficient, thrifty; and flexible. Bright East Group adheres to managerial concept, which is: “ Best quality and good faith are our key, satisfaction of the people is our goal, scientific innovation is our soul, continuous transcending is our impetus, and distribution according to work is our principle”. Bright East Group gains over 70% large-size musical fountain market share in China.
 
     Mr. Jia Zhixue, Vice President of China General Chamber of Commerce, and Vice President of China Association for Ecological Moral Education, is concurrently the chairman of the board of Bright East Group, the president of Bright East Fountains, Ltd., the president of Zhi Cheng Jin Yuan Real Estate Development Co., Ltd., the president of Beijing Zhong Shi Bright East Advertising Co., the president of Dong Fang Xiu Ya Real Estate Co., the president of Xiu Ya Investment Co., Ltd. and the president of Bright East Water Arts, Ltd. (U.S.A.)
 
    Since Bright East Group has been founded; it takes innovation as the leading force and the soul. It explores a surviving and developing way for Chinese private hi-tech enterprises.
 
     In the future, we will stick to the philosophy that is: “ using the earth as the paper, using water, music, illuminations and electricity as the ink, using the advanced culture and technology as the pen, using scientific innovation as the soul, building a series of monuments of people’s happiness, and composing the majestic poems of the society’s development.
 
    Bright East Installation Engineering Group, Ltd. is the subsidiary company of Bright East Group, a senior member of China Waterscape & Fountain Committee, a professional company, engaged in the whole line of fountain services ranging from research& development, design, fabrication, installation to final testing and adjusting. It is the only one Chinese company in water feature industry whose annual turnover has surpassed RMB100 million, and the only one who has a branch abroad. In 2001 Bright East Fountains, Ltd. was granted by Ministry of Construction the title of Outstanding Enterprise. There is only one company in the fountain industry awarded such a laurel. In 2003, owing to the satisfactory products and services, Bright East Fountains, Ltd. was on the list of "Best Enterprises of Good Faith" which was recommended by China Enterprises Association as the prior choice for customers. Also, Ministry of Construction nominated Bright East Fountains, Ltd.  as a trustworthy fountain supplier as well as a technological development and research base for music fountains and water screen movies. Mr. Jia Zhixue, the Deputy Director of China Waterscape & Fountain Committee, is the chairman of the board. Our technical team, led by Dr. Xiao Zhonghua, a well-known fountain authority in China, consists of many knowledgeable and well-experienced professors, senior engineers, engineers, project managers, 3D animation designers, plane designers and so on. 

    Our factory, built on a land of over 10,000 sqm, is staffed with more than 400 skilled workers of various disciplines. All the fabrication and installation process runs in accordance with the related Chinese national standards and ISO9001: 2000, the ratification of which was awarded in 2002. The technologies we utilize are all at the world-class level, including digital controlled location, variable frequency Drive, super-high water jets, fan waters screen and fire jets etc., which ranks us a leading position in Chinese market.
 
     Our output amounts to 2000million RMB. Our company has over 70 % market share of medium and large-scale fountain projects.  The praises from the public and the governments throughout China prove our achievements. For instance, Nanhu Water Feature Project in Nanning, Guangxi Province, China-France Cultural Year- Summer Palace Fountain with Water Screen, Hohhot Donghe Integrated Water Feature Project, Luoyang Exhibition Center Musical Fountain Project. Large-scale Integrated Water Feature Project at CBD Lake in Zhengzhou(the total investment is over 50 million RMB) , which was completed in January 2006, has the highest technological value and comprises laser show, water screen movie, musical fountain and artistic illuminations.  Jinji Lake Large-scale Water Feature Project in Suzhou Industrial Zone (the total investment is over 30 million RMB), which was completed in July 2006, is the largest floating fountain with music, illuminations, electricity, water and fire. Jieyang Ronghe Integrated Water Feature Project, which was completed in July 2006, has the king jet with the height of 188 meters. (Measured height: 191.25 meters)  The accomplishment of these remarkable works indicates that our Chinese waterscape technology has kept up with the world-leading level. Many authority media such as CCTV, People’s Daily and Outlook, have reported our water feature performance.

    Our philosophy: "Best quality and good faith is our key, satisfaction of the public is our goal, scientific creation is our soul, and continuous surmounting is our impetus". Adhering to our philosophy, we would like to work with our clients to create the first-class artistic quintessence of water features.
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